Radio Ads

In radio, you have two tools. Sound & Silence

Client 1
Client 1
Client 1
Client 1
Client 1
Client 1

TheAdview - A Radio Advertising Startup

TheAdview is a leading FM Radio advertising agency in India. We can help you advertise in FM Radio stations in Delhi, Bangalore, Pune, Chennai, Hyderabad, and Mumbai among other 80 cities where FM Radio advertising is possible. With an extensive tie-up across all FM stations in India like Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM, Radio One among others, you can be assured of best FM Radio advertising rate when working with TheAdview.

You can find the complete list of FM Stations in India with their card rate and best advertising offer rate online at TheAdview. You can contact TheAdview, the Radio advertising agency through either email

We also help the FM Radio advertisers get their radio jingles recorded for free.

Advantages of advertising in FM Radio

FM Radio advertising has many advantages. Advertisers chose to advertise on FM Radio and are popular for the following reasons:

  1. FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g.: a brand wanting to target only Delhi NCR through FM Radio can pick only Radio Mirchi Delhi or Red FM Delhi
  2. FM Radio advertising helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high-frequency marketing campaigns
  3. An FM advertiser can use multiple jingles in a single FM Radio advertising campaign
  4. FM Radio Advertising rate provides one of the lowest cost per reach

List of FM Radio Advertising options

Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere from 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.
A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions
Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.
Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.


Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.
Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.
Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.

Timeline for advertising in Radio

FM Radio advertising schedule is prepared every night for the next day. So if an advertiser can provide the jingle before 4 pm, the campaign can start the next day. FM Stations advertising department does not work on the weekends.

Proof of Execution of a FM Radio ad campaign

FM Radio stations provide the advertisers and the radio advertising agencies with a time schedule. The ad time schedule has the exact time at which ad would be played on the FM, and is made available to the advertiser in advance.

At the end of the campaign, FM stations provide a Radio ad broadcast certificate which acts as a proof of execution.

For RJ mentions and other FM advertising options, radio stations provide recordings on request.

Best Practices in FM Radio advertising

  1. Try to get your ad placed closer to the ad breaks in the radio program
  2. Select your advertising time band on FM Radio in line with your consumer’s listener ship habit
  3. Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign
  4. Ask for FM advertising freebies such as mentions of brand by the RJ
  5. Do not buy at FM advertising rate card. Ask your radio agency for discounted rate


The only way to keep yourself from making assumptions
is ask questions
I. What is RAM in context of Radio advertising in India ?
RAM starts for Radio Audience Meter and reports FM Radio listener ship in India. This is a paid service. Not all stations participate in RAM survey.

So What’s Next?

WE’RE READY! Let’s Chat.

Get to Know Us

Connect with Us

Let Us Help You

Our Offers

Office Address

48, Southern Ave,
Kalighat, Kolkata
West Bengal 700029
SAC Code : 998361

Contact Us:
+91 9205 690691
Graphic | Web & App | SAAS | Media | Branding | Marketing | Event
© 2016-2019, TheAdview, Pivot Net Technologies Pvt Ltd or its affiliates