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Order healthy online: Swiggy sees 3.5 lakh orders for healthy options in 2019

According to a Swiggy 2019 report, the online food delivery app noticed a significant uptick in Keto-specific items being ordered.

Apparently, Indians are now being careful about their eating habits even while ordering online. According to a Swiggy 2019 report, the online food delivery app noticed a significant uptick in Keto-specific items being ordered.

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To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.”

Here are some predictions for the future of digital marketing in the year 2020 and beyond from some thought leaders I polled, plus a few of my own prognostications.

Here are predictions from Elena Filimonova, senior vice president of global marketing of the 7,500-person, New York City-based IT services firm CGS:

1. The Importance Of Influencers Will Increase. “B2C brands have become dependent on influencers as a way to engage with online customers,” says Filimonova. “While some B2B brands have jumped on this bandwagon, B2B marketers should focus on a different type of influencer in 2020: Their immediate network. Partners, customers, and employees will become an even more essential part of a brand’s marketing strategy, as technology buyers are becoming more reliant on their peer network for solution knowledge.

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Let’s rewind a little and go back to how you landed at your current job. Think about the time you were waiting for an offer and how you felt when you finally got that opportunity.

How was your first day at work? Did you feel welcomed? Were you guided through every step of the process? How did you feel about the company? Well, the questions can go on, but the important fact is all of this forms the core of the onboarding experience.

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