Newspaper Ads

Advertising is the life of trade.

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TheAdview - A Newspaper Advertising Startup

TheAdview is a Newspaper advertising agency. We provide the best and lowest advertising rate for Newspaper advertising to our clients. Through our tie up with more than 500 publication houses across India, we assure the best discounts when placing an ad in Newspaper through TheAdview. You can contact us for best discounts and to execute your Newspaper advertising campaign. You can contact us either online, or by sending a mail to care@theadview.com.

Advantages of advertising in Newspaper

Newspaper advertising is the most popular advertising format among all available media categories. Based on our work as a leading Newspaper advertising agency, we can share a few advantages of advertising in Newspapers. Newspaper Advertising provides one of the lowest cost per reach among all advertising options. Cost per reach is calculated as Newspaper advertising rate divided by Newspaper reach. Through advertising in Newspapers one also manages to reach out to large Newspaper reading population. Newspaper readership in India is still growing and continues to be one of the cheapest advertising options because of the low advertising rate. Another significant advantage of Newspaper advertising is the localization. Local businesses can advertise through Newspaper and reach out to a city population at best Newspaper advertising rate. Newspaper advertising is used by large brands for long-term brand building at a low advertising cost and by small brands or SMEs for advertising their products locally at an effective low advertising rate. Popular for Newspaper advertising are announcements ads, new product launch advertisements and sales ads. Through advertising in Newspapers brands also add credibility to their image.

Advertising options in Newspapers

All Newspaper ads can be classified in one of the 3 types- Display Ads, Classified Ads and Innovative Newspaper Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on left hand side of the newspaper. The various advertising sub sections in Classified advertising are Matrimonial ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. Classified Ads in Newspapers can either be plain text called Classified Text or images based called Display Classified Ads. Classified ads are printed on the classified pages of Times Of India, but can also contain images. The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ad is 3x5 cm.

The second category of ads called display advertisement in Newspapers in the most common ad that we see. They are also referred to as regular advertising in Newspaper or Print advertising in Newspapers. These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half page ad will be more expensive than a quarter page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads and then smaller size ads.

The third category of Innovative Newspaper advertising includes advertising options outside of display ad or classifieds. These advertising options costs are more than regular advertising rates. Examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

 

Cost for advertising in Newspaper

Newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of Newspaper ad says Rs 100, it means that to book one square cm space on the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts and product category.

Card Rate of Newspaper advertising and discounted cost depends on the following parameters:

  1. The number of readers of the newspaper also referred to as Newspaper Readership. More the number of readers higher the cost.
  2. Page position - Front and initial pages of Newspaper have higher advertising rate than inside pages
  3. Volume - How big the ad is. Larger sizes attract better-discounted rate.

Newspaper advertising size and ad format

While the actual size of Newspaper ad differs across publication, the following list of Newspaper ad size will give you a general idea on square cm. This table also gives you the different ads types available in Newspaper.

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FAQ

The only way to keep yourself from making assumptions
is ask questions
I. How much does it cost to advertise on a Newspaper?

The cost of advertising in Newspaper varies greatly. The cost would depend on the Newspaper, edition that has been selected and the ad size. You can refer to the Newspaper tool page of TheAdview to get rates for more than 2000 Newspapers in India and their editions.

II. How do I know the readership of a Newspaper?
III. How do I get discounts while advertising in Newspapers?
IV. Will Newspapers help me design my ad?
V. How many days in advance do I need to book my Newspaper ad?
VI. Are the Newspaper advertising rates mentioned the best rates for Newspaper Advertising?
VII. In what format do Newspapers accept ads?
VIII. Can I cancel the ad once booked?
IX. What steps needs to be followed to place an ad in Newspaper?
X. How would I know if my ad was published?

So What’s Next?

WE’RE READY! Let’s Chat.

About Us

Imagine a place where you'll find everything you need and on top of that where you'll find things that will help you enhance your means of expression. Your imagination is now a reality with our platform providing you with everything you need and more. We will help you brighten up your ideas and bring your thoughts to life. We will be the perfect launch-pad to propel your products and ideas to stardom. We will Make U Popular.

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