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Order healthy online: Swiggy sees 3.5 lakh orders for healthy options in 2019

According to a Swiggy 2019 report, the online food delivery app noticed a significant uptick in Keto-specific items being ordered.

Apparently, Indians are now being careful about their eating habits even while ordering online. According to a Swiggy 2019 report, the online food delivery app noticed a significant uptick in Keto-specific items being ordered.

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To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.”

Here are some predictions for the future of digital marketing in the year 2020 and beyond from some thought leaders I polled, plus a few of my own prognostications.

Here are predictions from Elena Filimonova, senior vice president of global marketing of the 7,500-person, New York City-based IT services firm CGS:

1. The Importance Of Influencers Will Increase. “B2C brands have become dependent on influencers as a way to engage with online customers,” says Filimonova. “While some B2B brands have jumped on this bandwagon, B2B marketers should focus on a different type of influencer in 2020: Their immediate network. Partners, customers, and employees will become an even more essential part of a brand’s marketing strategy, as technology buyers are becoming more reliant on their peer network for solution knowledge.

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Let’s rewind a little and go back to how you landed at your current job. Think about the time you were waiting for an offer and how you felt when you finally got that opportunity.

How was your first day at work? Did you feel welcomed? Were you guided through every step of the process? How did you feel about the company? Well, the questions can go on, but the important fact is all of this forms the core of the onboarding experience.

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Google Search Advertising for SMEs

Google Search Advertising can prove to be the best advertising strategy for small businesses for the following reasons:

  1. Your ads would show up only when people are actively searching for the products you offer.
  2. You pay only when someone clicks on your ad.
  3. You can use multiple targeting methods to focus on your potential customers only.

Other Insights from Google Year in Search Report 2018

Google Year in Search Report tells a lot about the overall industry performance in terms of search demand from people. What we often miss out, however, are the insights for small allied businesses. In this article, we have handpicked some very useful insights from the report that may prove useful to the local and small businesses. Based on the report, a few pointers are very clear:

Hyperlocal Advertising is the future. With expanding cities and growing traffic, more people are searching for services “Near Me”. This makes hyperlocal advertising a must. Both Google and Facebook can help advertisers reach out to their online target customers in their vicinity. The best solution though would be a combination of offline and online tools.

In almost all the categories, we found that people look up for video reviews and video guides before opting for any service. This brings out the importance of Influencer Advertising, especially video bloggers.

Some Interesting Stats from Google Year in Search Report 2018 (Handpicked by TMA)

Automobile: Advertising ideas for Car/ Bike Servicing Shops and Used Car Dealers

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