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Everything comes with an expiry date and digital marketing trends are no exception.

With close to 450 million Indians already online, the digital industry is fast-evolving. Since the launch of Jio, India has seen 9 times growth in usage of internet data. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development. The trends that worked a few years ago have reached their expiry date and newer, more effective trends have emerged. Let’s take a look at few of the digital marketing practices that are no longer effective in today’s day and age and their improvised versions that have taken over the online community.

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Programmatic Advertising & Media Buying
“In our factory, we make lipstick. In our advertising, we sell hope.” With Adview #Ads now do these things automatically || Adview Ads

Maybe you are new to programmatic advertising, or maybe you’ve been working in media and ad buying for years, but still can’t find a way to explain it in a way your parents could understand. 

One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it’s bogged down in jargon. Fundamentally, programmatic is just software-driven technology to automate all or parts of the ad buying process.

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The Most Watched Ads on YouTube in 2017
The Most Watched Ads on YouTube in 2017 || AdWar the Winners

"I do not regard advertising as entertainment or an art form but as a medium of information."

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple). Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India.

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Indian Health tech
Indian Healthtech

It is not surprising anymore that when you visit your doctor or physician, you may find him using an iPad to note or store your medical records. Rapidly transforming medical technology and the availability of technology diagnostic and therapeutic equipment together with changing practice pattern of doctors has revolutionized the way health care is being delivered today. The technology shift has cast itself over the field of healthcare, bringing with it a digital transformation in the way doctors and patients interact. The integration of information technology and network have now become the center of the "new era" where both, digital and human aspects, are pivotal to the complete patient experience. 

Today, patient care experiences are top of the mind in the healthcare industry across the globe. According to a report by Frost and Sullivan, India's healthcare information technology market is expected to hit $1.45 billion in 2018, more than three times the $381.3 million reached in 2012. Due to the increasing convergence of technology and healthcare, there is a huge opportunity for providers to improve the patient experience and operate more efficiently due to the augmented association and information sharing among providers. Healthcare technology solutions are able to modernize medical care, reduce costs, avoid redundant or duplicate tests /procedures and mechanize manual processes. 

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Mobile App Development Trends To Hit The Market In 2018
Mobile App Development Trends To Hit The Market In 2018 ||

Not so long back, we all were discussing what is going to be a big hit in terms of mobile app development trends of 2017, and now in no time, we are at the end of the year. So now when the New Year is about to start it will also bring the new trends for the mobile app development industry. To stay ahead in the competition and successfully run the mobile development companies, you should be well aware of the top trends of 2018.

App Development market has been the field which has witnessed constant innovative and unique modifications and thus has been the center of attraction for all the latest trends. 2018 is also expected to be the year which will provide the necessary help to the app development industry to be the talk of the town with its innovative trends. Let’s straightaway check the mobile app development trends that are going to be the biggest hit for the industry in 2018.

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