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Let’s rewind a little and go back to how you landed at your current job. Think about the time you were waiting for an offer and how you felt when you finally got that opportunity.

How was your first day at work? Did you feel welcomed? Were you guided through every step of the process? How did you feel about the company? Well, the questions can go on, but the important fact is all of this forms the core of the onboarding experience.

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Google Search Advertising for SMEs

Google Search Advertising can prove to be the best advertising strategy for small businesses for the following reasons:

  1. Your ads would show up only when people are actively searching for the products you offer.
  2. You pay only when someone clicks on your ad.
  3. You can use multiple targeting methods to focus on your potential customers only.

Other Insights from Google Year in Search Report 2018

Google Year in Search Report tells a lot about the overall industry performance in terms of search demand from people. What we often miss out, however, are the insights for small allied businesses. In this article, we have handpicked some very useful insights from the report that may prove useful to the local and small businesses. Based on the report, a few pointers are very clear:

Hyperlocal Advertising is the future. With expanding cities and growing traffic, more people are searching for services “Near Me”. This makes hyperlocal advertising a must. Both Google and Facebook can help advertisers reach out to their online target customers in their vicinity. The best solution though would be a combination of offline and online tools.

In almost all the categories, we found that people look up for video reviews and video guides before opting for any service. This brings out the importance of Influencer Advertising, especially video bloggers.

Some Interesting Stats from Google Year in Search Report 2018 (Handpicked by TMA)

Automobile: Advertising ideas for Car/ Bike Servicing Shops and Used Car Dealers

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In this article, we will discuss additional digital opportunities that can help both maximize and complement the efforts you’re making on television.

Here are three bonus digital strategies to help make the most of your TV campaign while giving your online marketing a boost. You can do them all, or just one. It really depends on your product or service, market, budget and audience.

Expand Your Video Formats.

“Just take that 30-second TV spot and run it on the interwebs. It should work great,” is something no digital marketer has ever said.

For a digital buy, video formats really need to fit the platform. Your TV commercial isn’t optimized for Instagram Stories, the Facebook Newsfeed or any one of the dozens of options available on YouTube. So, before you get started, make sure you have the right creative in place. Creative that works for digital video needs to have strong attention grabbers and should be optimized to convey a message without audio. There are also opportunities for including direct and clickable CTAs.

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d2c Blog

This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.

Direct Response agencies understand how to engage and connect with your target. We know what kind of messaging can help take a consumer from intrigued to ready to buy. And we have a line of sight on when and where to reach them. Direct agencies possess real-world knowledge of the opportunities, and the mistakes, that come with this territory.

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Hockey World Cup 2018 Opening Ceremony: Here' all you need to know about the curtain-raiser event, be it live streaming, telecast or celebrity performances

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India are set to host the world's top 16 teams as the Hockey World Cup gets underway in Bhubaneshwar on November 27. The 14th edition of the World Cup will see India aiming for their first title in 43 years, with the 1975 Malaysia triumph being the only occasion when they returned with a Gold medal after beating Pakistan 2-1 in the final. The 2018 Hockey World Cup will start off with glitz and glamour as Bollywood celebrities including Shah Rukh Khan, AR Rahman and Madhuri Dixit are set to perform at the Kalinga Stadium. 

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